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Ai Agents & Ai Avatars
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AI Agents & Business Automation Service
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Digital marketing
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Digital marketing Service
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Facebook Ads Services
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Google Ads Management Service
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Master Google Ads
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Master In Facebook Ads
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Webinar
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Website Development
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Website Development Service
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WhatsApp marketing & Automation
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WhatsApp marketing & Automation Service
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ARFA DIGITAL

We deliver innovative digital solutions, including web, apps, marketing, and cloud services tailored to grow your business.

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Arfa Digital Edge Solutions

Raj Nagar, Bailey Road
Patna - 800014

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Digital marketing

Full Course Outline Curriculum

What Digital Marketing Courses

Most digital marketing programs are organized into modules that build practical skills marketers use to promote businesses online.

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Course Curriculum Overview

1. Introduction to Digital Marketing

2. Search Engine Optimization

3. Search Engine Marketing

4. Social Media Marketing

5. Content Marketing & Copywriting

7. Analytics & Tools

Introduction to Digital Marketing

What digital marketing is vs traditional marketing

Marketing funnels & customer journey

Core channels: SEO, SEM, social media, email, content marketing

Search Engine Optimization

On‑page SEO (keywords, meta tags, content structure)

Off‑page SEO (backlinks, outreach)

Technical SEO basics (site speed, mobile friendliness)

Search Engine Marketing

Paid ads on search engines like Google

Campaign setup (Google Ads)

Keyword bidding and optimization

Social Media Marketing

Organic and paid marketing on Facebook, Instagram, LinkedIn, X, TikTok

Community management

Influencer strategies and analytics

Content Marketing

Content planning and strategy

Blogging, video content, storytelling

Copywriting for ads, landing pages, email lists

Analytics & Tools

Google Analytics basics

Reporting, KPIs (Key Performance Indicators)

Data‑driven decisions and optimization

Website Development

Full Course Outline Curriculum

Why Website Development

Website development builds online presence, increases credibility, attracts customers, boosts sales, enhances marketing, and supports global business growth. Small businesses, startups, freelancers, bloggers, e-commerce stores, companies, non-profits, schools, and personal brands benefit.

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Course Curriculum Overview

1. Introduction Of WordPress

2. Install WordPress

3. Learn the Dashboard

4. Install Essential Plugins

5. Creating Web Pages & Blogs

5. Introduction to WordPress Themes

6. Install Essential Plugins

5. Creating Web Pages & Blogs

5. How WooCommerce Work

Introduction Of WordPress

Why WordPress is Famous Worldwide ?

What a CMS (Content Management System)

What you need: Domain name Hosting WordPress software

Install WordPress

Install local server software like XAMPP

Install WordPress on your computer

Practice safely before going live

Learn the Wordpress Dashboard

Posts, Pages, Media

Appearance, Plugins

Settings

Creating Web Pages & Blogs

Plan Your Content

Design & Development

Publish & Promote

Introduction to WordPress Themes

Install a free theme

Customize

Menu, Widget

Install Essential Plugins

Elementor

WooCommerce

WP All in One

Ai Agents & Ai Avatars

Full Course Outline Curriculum

AI Agents Is The From Gaming to Real-World Tasks

AI Agents courses focus on building intelligent autonomous systems. Their design is usually progressive, moving from theory to hands-on implementation.

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Course Curriculum Overview

1. Introduction Of AI Agents

2. Agent Architecture & Design

3. Prompt Engineering & Communication

4. Agent Implementation

5. Testing & Optimization

5. Deployment & Real-World Applications

6. Analytics & Conversion Tracking

Introduction AI Agents

What AI agents are and how they work

Types of agents: reactive, goal-based, multi-agent

Overview of tools (AutoGPT, LangChain, CrewAI, Perplexity)

Ai Agent Architecture

Agent reasoning workflows

Memory management & context handling

Tool integrations (APIs, external services)

Prompt Engineering & Communication

Designing prompts for reasoning and action

ReAct and chain-of-thought reasoning

Handling multi-step tasks

Ai Agent Implementation

Coding or no-code frameworks

Building custom GPT agents

Multi-agent coordination

Testing & Optimization

Evaluating performance

Debugging & iterative improvements

Scaling to multiple tasks

Deployment & Real-World Applications

Production-level agent systems

Automation workflows

Ethics, safety, and responsible AI

Master Google Ads

Full Course Outline Curriculum

Why You Should Enroll in a Google Ads Mastery Program

Mastering Google Ads can be a game-changer if you're interested in digital marketing, business growth, or even building a freelance/agency career.

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Course Curriculum Overview

1. Introduction to Google Ads

2. Account Setup & Campaign Basics

3. Keyword & Audience Research

4. Ad Creation & Optimization

5. Bidding Strategies & Budget Management

6. Analytics & Conversion Tracking

7. Advanced Optimization Techniques

Introduction to Google Ads

Overview of Google Ads ecosystem

Types of campaigns: Search, Display, Video, Shopping, App

Understanding the Google Ads interface

Account Setup & Campaign Basics

Creating Google Ads accounts

Campaign objectives & types

Structuring campaigns, ad groups, and ads

Introduction to keywords & targeting

Keyword & Audience Research

Keyword research strategies (broad, phrase, exact match)

Negative keywords

Audience segmentation & custom audiences

Tools: Google Keyword Planner, Analytics insights

Ad Creation & Optimization

Writing high-converting ad copy

Responsive search ads vs. expanded text ads

Creative strategies for Display and Video ads

A/B testing / ad experiments

Bidding Strategies & Budget Management

Manual vs automated bidding

CPC, CPM, CPA, ROAS strategies

Budget allocation per campaign & ad group

Analytics & Conversion Tracking

Google Analytics integration

Setting up conversions (sales, leads, sign-ups)

Tracking ROI & performance metrics

Using reports for campaign improvement

WhatsApp Marketing & Automation

Full Course Outline Curriculum

WhatsApp Marketing Made Easy

Learn how to use WhatsApp as a powerful marketing tool to generate leads, automate communication, increase sales, and grow your business using professional strategies and automation tools.

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Course Curriculum Overview

1. Introduction to WhatsApp Marketing

2. Setting Up WhatsApp Business

3. WhatsApp Business API

4. Lead Generation Strategies

5. WhatsApp Automation

6. Bulk Messaging & Campaign Management

7. Sales Funnel on WhatsApp

8. Analytics & Performance Tracking

Introduction to WhatsApp Marketing

Basics of WhatsApp marketing

Understanding customer communication strategy

Difference between regular WhatsApp and WhatsApp Business

Marketing Campaigns

Running bulk broadcast messages without violating WhatsApp rules

Writing compelling message templates for promotions, offers, and follow-ups

Scheduling campaigns to maximise engagement and conversion

Using rich media (images, videos, buttons) to increase engagement rates

Automation & Chatbots

Setting up auto-responses and keyword triggers

Building chatbots — even without coding

Creating automated follow-up sequences

Integrating automation with CRMs or no-code automation platforms

Customer support automation to respond 24×7

Analytics & Performance Tracking

Tracking open/read rates and engagement

Evaluating campaign performance

Using analytics to improve future sequences

Optimising content that drives clicks and conversions

Master in Facebook Ads

Full Course Outline Curriculum

Boost Your Business with Facebook Ads Course

Master in Facebook Ads is a complete program teaching strategy, targeting, creative, tracking, and scaling to run profitable Meta advertising campaigns for businesses, brands, and freelancers worldwide.

Start Learning Today

Course Curriculum Overview

1. Introduction & Foundations

2. Accounts & Tools Setup

3. Campaign Basics

4. Audience Targeting

5. Tracking & Analytics

6. Optimization & Scaling

Introduction & Foundations

Students understand the purpose of ads before launching campaigns

What is Meta (Facebook & Instagram) advertising

How Meta Ads fit into digital marketing

Platforms & ecosystem overview

Accounts & Tools Setup

Basic setup that almost every beginner course covers step by step.

Meta Business Manager setup

Facebook Page setup

Meta Ads Manager walkthrough

Adding payment methods & users

Campaign Basics

A good course spends several lessons explaining objectives and budgets.

Campaign objectives (Traffic, Leads, Sales, Brand Awareness)

Ad sets & ads

Placements & delivery

Budgeting & scheduling

Audience Targeting

Courses like Facebook Ads Masterclass go deep on targeting.

Core audiences

Custom audiences

Lookalike audiences

Retargeting strategies

Tracking & Analytics

Course modules should include hands-on tracking labs.

Meta Pixel installation

Conversion API

Custom conversions

Event tracking & reporting

Optimization & Scaling

This is very important for power users.

A/B testing

Audience refinement

Budget strategies

Scaling profitable campaigns

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